Third-Generation Entrepreneur
“Every generation has the responsibility to preserve its legacy—and the courage to take it
further.”
Growing up around tea wasn’t just part of my childhood—it was part of who I am. From watching
tea being blended in our factory to understanding what makes the perfect cup, I learned that our
business has always been about people before products.
As the third generation, my vision is to build upon the strong foundation laid by my grandfather
and strengthened by my father. While we continue to honour our family’s traditions, we are also
embracing innovation, modern branding, digital technology and new markets to take Assam
Chai Bhandar to the next level.
My goal is to make ACB a brand that is recognised not only across North India but throughout
the country as a symbol of premium Assam tea, trust and consistency.
Every decision we make today is guided by the same values that started our family’s journey
decades ago—quality without compromise, honest relationships and a genuine passion for
serving great tea.
The journey has only just begun, and I am excited for what lies ahead.
Thank you for placing your trust in our family and our tea.
— Raghav Goel
Third-Generation Entrepreneur