Founder, Assam Chai Bhandar
“A great cup of tea is not just about taste—it’s about trust, consistency and the relationships it
creates.”
Our family’s journey in tea began over four decades ago through Goyal Tea Traders, founded
by my father with a simple commitment to quality and honesty. Growing up in this business, I
witnessed firsthand how a customer’s trust is earned—not through promises, but through
consistency.
In 2016, I envisioned a brand that would carry our family’s legacy into a new era. That vision
became Assam Chai Bhandar—a premium tea brand created for customers who value
authentic Assam tea, rich flavour and uncompromising quality.
Every blend we create is a reflection of years of experience, careful sourcing and our dedication
to delivering a cup that people can enjoy every single day. While the market continues to evolve,
our values remain unchanged: honesty, quality and customer satisfaction.
As we move forward, my hope is simple—to ensure that every pack carrying the ACB name
continues to uphold the trust our family has built over the past 40 years.
Thank you for being a part of our journey.
— Nitin Goel
Founder, Assam Chai Bhandar